7 reasons you aren’t getting enough traffic to your blog

As of 2013, according to WPVirtuoso, more than 150 million blogs existed on the Internet. More bloggers start their own publications every day, many of which never generate much traffic or income. If you aren’t getting views on your blog, you might be making one of these critical errors.

1. You Never Visit Anyone Else's Website

Now more than ever, blogs foster community in a reciprocal fashion. If you want more traffic to your blog, visit other people’s websites and leave comments for them. Start conversations with other bloggers so they know you exist. Many will click over to your site – out of curiosity, if nothing else.

2. You Haven’t Allocated Time or Resources Towards Promotion

Many new bloggers attract traffic to their sites through PPC (pay-per-click) advertising. If you don’t have the cash to invest in your blog, consider devoting your time instead of your money. Offer to guest post on other blogs, join forums where you can find followers, and become active on social media.

3. You Consider Keywords More Important Than Content

Ten years ago, bloggers could rely on keywords to drive traffic to their blogs. That’s not the case anymore. If you want to increase your views, write high-quality content that engages, inspires, and educates your audience. Let keywords take a back seat to writing content that matters.

4. You’re Not Sticking to a Schedule

After you prepare great content, don’t drop off the face of the earth. People like visiting blogs over and over again when they know fresh content awaits them. If you post only sporadically, however, you’ll drive viewers away. Create a content schedule (such as once per week or once every other day, or even more frequently) and stick to it.

5. You Didn’t Invest Any Money in Design

Your web design should serve the reader in every way possible. Today, that means a responsive design, which means that it adjusts itself to fit on devices of all sizes. If you’re using a standard template or theme, consider purchasing a premium theme or hiring a professional designer to make your website more user-friendly.

6. You Spam Your Readers

If you’re so desperate to generate revenue from your blog that you scare away readers, you’re doing yourself a disservice. Focus on great content and effective SEO strategies, such as writing around a particular topic or theme and adding the appropriate title and meta tags to your posts.

7. You Rely Exclusively on Your Blog

You might use your blog as your primary content channel, but don’t exclude other forms of online interaction. Set up accounts on two or three social media websites and become active there. Followers on social media will translate into blog readers.

If you aren’t generating enough traffic to your blog, employ the above tips and give it some time. Blogs don’t become successful overnight, but with hard work and a little skill, you might surprise yourself.